What you should expect to see in the CBD market in 2021 Leave a comment

The UK is now very definitely an established market for CBD products. It is, however, also very definitely still growing. In fact, it’s forecast to grow from a value of £300 million to a value of £1 billion between now and 2025. Here’s a quick look at what is likely to drive that growth.

Growing awareness of CBD

Anyone familiar with marketing knows that the early stages of a marketing campaign are always the hardest. This is particularly true when you’re on a small budget. Once you get the ball rolling, however, traction builds traction.

CBD has now hit the point where it, in itself, probably doesn’t need paid marketing (although specific CBD brands could still benefit from it). It’s all over social media. For example, an Instagram search on #CBD brings up 12.6M posts. Other popular hashtags include #CBDoil (3.5M) and #CBDhealth (1.2M). 

Crucially, the list of CBD-related hashtags runs from high-volume tags to very niche ones. This suggests that the interest in CBD is now high enough for it to benefit from being channelled into subareas. For example, medical CBD is now being split out into categories such as CBD for pain relief and CBD for anxiety rather than all just being lumped together under medical CBD.

CBD is also benefiting from celebrity endorsements. These aren’t just coming from “counter-culture” figures. It’s been endorsed by the likes of Martha Stewart herself. Many of these figures have used it to treat their own medical issues and so are speaking from personal experience. Likewise, many professional athletes proudly endorse CBD.

Growing preference for natural products

Although plant-based medicine has been around for all of history, there was a relatively brief period when it came under serious attack from “big pharma”. During this time, plant-based medicines were, at best, presented as being only marginally effective. At worst, they were portrayed as “cranks’ cures”.

The pharmaceutical industry has a big marketing budget. It was not, however, big enough to combat the influence of the internet. Websites and online communities allowed people to research their conditions for themselves and find out what had worked for other people in their situation. People regained their confidence in plant-based medicines, including CBD.

At the same time, there has also been a growing awareness of how the body can develop resistance to pharmaceutical products. The obvious example of this is antibiotics. Furthermore, pharmaceutical products can have much more undesirable side effects than plant-based medicines. They can also be very expensive.

As a result, modern consumers often have a preference for using natural products whenever they can and saving pharmaceuticals for when they really need them. This also ties in with concerns for the environment and sustainability.

Increased range of innovative products

Realistically, the staples of the CBD-products market are likely to remain the same as they have long been. At the same time, the introduction of innovative new products can help to create further buzz around CBD.

It can also encourage people to try CBD for the first time. In short, the more CBD products there are on the market, the more likely it is that they will find (at least) one which speaks to them. Here are a few of the newer CBD products which are likely to be a feature of the UK CBD market in 2021 and beyond.

CBD drinks

Technically, CBD drinks already exist, or, at least, they can be easily made at home. For example, CBD coffee is very popular. This market is, however, particularly ripe for expansion.

The obvious way to do this is to build on established preferences. For example, instead of having to make CBD coffee from scratch at home, consumers could be offered pre-packed CBD coffee. They would just have to add water. This might not make much of a difference at home. It could, however, be a whole lot more convenient outside the home.

There are also possibilities for creating bottled and canned drinks with CBD in them. CBD beer, for example, is already well established in certain parts of the world, including the U.S.A. CBD soft drinks would also be an option. Again, these would offer the benefit of convenience, especially for people on the go. 

CBD transdermal products

Transdermals are products that can get through the skin and into the bloodstream. There are two reasons why they look set for huge success in 2021 and beyond. Firstly, they can take pain management to a new level. Secondly, transdermal ingredients can massively increase the effectiveness of skincare products.

Realistically, it is probably the second reason which will drive the growth in transdermal products. Although pain management is, of course, important, many people can already get all the pain relief they need from standard CBD topicals. Some will, of course, benefit from stronger pain relief, but they will tend to be the minority.

The beauty industry, by contrast, is huge. That means it has a huge research and development budget and a huge marketing budget. CBD is both anti-inflammatory and antioxidant. Its anti-inflammatory properties make it a great treatment for conditions such as acne. Its antioxidant properties make it a great treatment for older skin.

CBD dental products

CBD’s anti-inflammatory properties can also help to protect against some oral conditions such as gingivitis. Left untreated, these can lead to serious medical conditions such as periodontitis. This is exactly why CBD is now being added to some brands of mouthwash, toothpaste and even toothpicks.

CBD for pets

Last but not least, there’s definitely a lot of potential for growth in the pet market. Many common pets experience the same kinds of medical conditions as humans. In particular, they can experience stress/anxiety, joint pain and oral disorders. CBD can be as effective for them as it can be for humans.

The UK is now very definitely an established market for CBD products. It is, however, also very definitely still growing. In fact, it’s forecast to grow from a value of £300 million to a value of £1 billion between now and 2025. Here’s a quick look at what is likely to drive that growth.

Growing awareness of CBD

Anyone familiar with marketing knows that the early stages of a marketing campaign are always the hardest. This is particularly true when you’re on a small budget. Once you get the ball rolling, however, traction builds traction.

CBD has now hit the point where it, in itself, probably doesn’t need paid marketing (although specific CBD brands could still benefit from it). It’s all over social media. For example, an Instagram search on #CBD brings up 12.6M posts. Other popular hashtags include #CBDoil (3.5M) and #CBDhealth (1.2M). 

Crucially, the list of CBD-related hashtags runs from high-volume tags to very niche ones. This suggests that the interest in CBD is now high enough for it to benefit from being channelled into subareas. For example, medical CBD is now being split out into categories such as CBD for pain relief and CBD for anxiety rather than all just being lumped together under medical CBD.

CBD is also benefiting from celebrity endorsements. These aren’t just coming from “counter-culture” figures. It’s been endorsed by the likes of Martha Stewart herself. Many of these figures have used it to treat their own medical issues and so are speaking from personal experience. Likewise, many professional athletes proudly endorse CBD.

Growing preference for natural products

Although plant-based medicine has been around for all of history, there was a relatively brief period when it came under serious attack from “big pharma”. During this time, plant-based medicines were, at best, presented as being only marginally effective. At worst, they were portrayed as “cranks’ cures”.

The pharmaceutical industry has a big marketing budget. It was not, however, big enough to combat the influence of the internet. Websites and online communities allowed people to research their conditions for themselves and find out what had worked for other people in their situation. People regained their confidence in plant-based medicines, including CBD.

At the same time, there has also been a growing awareness of how the body can develop resistance to pharmaceutical products. The obvious example of this is antibiotics. Furthermore, pharmaceutical products can have much more undesirable side effects than plant-based medicines. They can also be very expensive.

As a result, modern consumers often have a preference for using natural products whenever they can and saving pharmaceuticals for when they really need them. This also ties in with concerns for the environment and sustainability.

Increased range of innovative products

Realistically, the staples of the CBD-products market are likely to remain the same as they have long been. At the same time, the introduction of innovative new products can help to create further buzz around CBD.

It can also encourage people to try CBD for the first time. In short, the more CBD products there are on the market, the more likely it is that they will find (at least) one which speaks to them. Here are a few of the newer CBD products which are likely to be a feature of the UK CBD market in 2021 and beyond.

CBD drinks

Technically, CBD drinks already exist, or, at least, they can be easily made at home. For example, CBD coffee is very popular. This market is, however, particularly ripe for expansion.

The obvious way to do this is to build on established preferences. For example, instead of having to make CBD coffee from scratch at home, consumers could be offered pre-packed CBD coffee. They would just have to add water. This might not make much of a difference at home. It could, however, be a whole lot more convenient outside the home.

There are also possibilities for creating bottled and canned drinks with CBD in them. CBD beer, for example, is already well established in certain parts of the world, including the U.S.A. CBD soft drinks would also be an option. Again, these would offer the benefit of convenience, especially for people on the go. 

CBD transdermal products

Transdermals are products that can get through the skin and into the bloodstream. There are two reasons why they look set for huge success in 2021 and beyond. Firstly, they can take pain management to a new level. Secondly, transdermal ingredients can massively increase the effectiveness of skincare products.

Realistically, it is probably the second reason which will drive the growth in transdermal products. Although pain management is, of course, important, many people can already get all the pain relief they need from standard CBD topicals. Some will, of course, benefit from stronger pain relief, but they will tend to be the minority.

The beauty industry, by contrast, is huge. That means it has a huge research and development budget and a huge marketing budget. CBD is both anti-inflammatory and antioxidant. Its anti-inflammatory properties make it a great treatment for conditions such as acne. Its antioxidant properties make it a great treatment for older skin.

CBD dental products

CBD’s anti-inflammatory properties can also help to protect against some oral conditions such as gingivitis. Left untreated, these can lead to serious medical conditions such as periodontitis. This is exactly why CBD is now being added to some brands of mouthwash, toothpaste and even toothpicks.

CBD for pets

Last but not least, there’s definitely a lot of potential for growth in the pet market. Many common pets experience the same kinds of medical conditions as humans. In particular, they can experience stress/anxiety, joint pain and oral disorders. CBD can be as effective for them as it can be for humans.

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